Visit Middleton 

Visit Middleton is the Destination Marketing Agency for the City of Middleton and is a department within the city structure. Its directive is to market and promote the City of Middleton as a destination for leisure travelers, group and tour operators, meeting and event planners, and sports tourism, in order to support tourism efforts and assets within the city, drive economic development, and support tourism development.  

To learn more about what Middleton has to offer as a destination, please follow this link to the official Visit Middleton website, or visit the Middleton Visitors Center at the historic depot downtown at 1811 Parmenter Street. 

With Pheasant Branch Conservancy to the north, Pleasant View Golf Course to the west, Lake Mendota to the east, and sharing borders with the city of Madison, the City of Middleton has something to offer every traveler. Enjoy more than 70 dining and 55 shopping locations with a choice of nine hotels, as well as the area’s largest convention center hotel. The city is also home to an award-winning craft brewery, the National Mustard Museum, 27 miles of hiking/biking trails, and so much more. Discover why we say “it’s the middle things” that make our city special.


Visit Middleton receives its funding from a hotel/lodging tax, governed by a state statute and a city ordinance. The department uses this tax to fund all marketing, promotions and advertising, grant programs, and visitor center operations. The staff works within the city department structure but also is overseen by a tax commission, the Middleton Tourism Commission, made up of six mayor-appointed individuals who have an expressed interest in tourism and hospitality. The MTC meets monthly for a director’s update, hotel updates, grant reviews, and to provide expert advice to the staff.


Mari Olson, Director of Tourism
Laura Portz, Convention and Events services manager